Welcome to the Betty's Brigade Foundation apparel store. Or, as we’re calling it: "Betty's Shopping Mall". Anyone who knew Betty knows she loved shopping. Rarely could she pass a mall without “popping in”. Except it was never for herself. It was always for others in her life! She was always thinking of others & giving to others.

Betty truly personified the old saying "It is better to give than to receive".

By making a purchase here in "Betty's Shopping Mall", you'll be giving in more ways than one:

By wearing your Betty's Brigade gear, you’re giving us a huge lift with an important goal – even though we’re a charity, we still need to BUILD OUR BRAND! So please, wear it proudly, wear it often & when people ask (& they will) let ‘em know who we are & why we’re here!
Of course, by “popping in” & making a purchase, you’re giving – just like Betty always did. You’re giving to the brave souls living with ALS today.
And lastly, even though you’re giving – and we are so grateful – you’re also getting - some very cool, quality gear at really great prices!

Betty's Brigade Foundation Merchandise